CMD+RUSH

Rush is an electrolyte drink, and we built the brand from the ground up: marketing strategy, brand identity and a visual world designed to stand out. With the WECANDANCE 2026 launch fast approaching, we finalised the design in a very short time, without losing any of the brand's boldness.
CMD+Y also designed and developed the Rush website from scratch and manages the social media channels. For the launch, we built the communication around Rush's first appearance at the festival, making sure every touchpoint reflected the new brand at its debut.
From strategy and identity to digital and social, we keep building Rush into a brand with a clear and consistent presence.