CMD+ON THE BEACH 26

We led the event from the ground up: the branding, the concept, and bringing The Monolith Tour into that world. From the first sketch to the final aftermovie, we owned every piece of communication, from social strategy and artwork to the marketing push that took the event from 34,000 visitors to a full sellout.

On-site, CMD+Y curated and directed the entire photo and video team, the single point of contact making sure every frame told the same story. We also ran the event’s social media before, during, and after, keeping the vibe alive well past the last set. That attention to detail paid off: a visual output strong enough to land a collab post with one of the world’s leading DJs.