CMD+ WECANDANCE

For WECANDANCE 2026, CMD+Y shaped the marketing strategy across the entire festival journey. From the first campaign to the final communication, we developed the approach, messaging, and creative direction needed to build anticipation and keep the festival top of mind.
The digital side was equally important. CMD+Y designed and developed the WECANDANCE website, while managing its social media channels throughout the build-up and during the festival. Every platform had its own role, but remained connected through one clear visual and creative direction.
When the festival opened its doors, the focus shifted to capturing the experience as it happened. CMD+Y brought together a diverse team of content creators, photographers, and videographers, carefully selecting the right people to document the festival from different perspectives. From recruitment and selection to on-site coordination, we managed the entire content team and its output, creating a broad and immediate view of WECANDANCE26.
Alongside the marketing and content strategy, CMD+Y developed the brand and visual identity for the 2026 edition, ensuring a recognisable and consistent look across the festival’s communication, digital platforms, and on-site presence.