CMD+ CHAOS IN THE CITY

Chaos in the City started as a blank page. CMD+Y built it from the ground up: concept, strategy, brand identity and communication. A world engineered so control and chaos could live in the same breath, with a bold, recognisable identity that works across every format and touchpoint, from the website we designed and developed to the social channels we managed.
Then we made it move. A new website, a ticket sale and the announcement of Amelie Lens as headliner sent 14,000 tickets gone in under a week. A cinematic teaser campaign and an OOH takeover turned the whole city into our canvas. It ended sold out, with a full Exhale lineup and Amelie Lens headlining a 3-hour closing set built entirely around the world we created. Our crew captured every second, including the moment Angèle joined on stage.